Welcome to Graceland Designs

We are so excited to share our venture with our amazing current customers and future investors. Zanelle and Julian are no strangers to the photography world. We own and operate helloBABY Photography studios in Sydney and have offered our flat rate services to thousands of families for over 6 years to date. In addition, we are the founders of The International Newborn Photography Association. We have turned our passion into a worldwide support network between like-minded creative artists, sharing my knowledge, passion, guidance and support amongst many. Furthermore, we are the co-founder and co-owner of The Perfect Posie® with Luisa Dunn from Luisa Dunn Photography. The Perfect Posie® has been meticulously developed, designed and manufactured and selling as a world-wide Newborn Photography Posing Aid with astonishing sales and reviews to date since our launch in November 2017.

The Name Change

Our business name change comes after my Dad lost his battle with depression and passed away in June 2018. It has been an emotional rollercoaster amidst the purchase of Divine Miss Ruby Designs. But every dark cloud has a silver lining and here is how Graceland Designs tie in with our name change.
My Dad’s favourite song was “Graceland” by Paul Simon and I listen to this song every day whilst working. The song Graceland brings us great joy. During the clear-out after his passing my sister and I found the most heart-warming letter he left behind for us. His letter refers to his life as a train ride…
Here we go… “Life is like a journey on a train with all its stations. At birth we boarded the train and met our parents. Throughout our journey we always believe our parents will travel with us by our side. However, at some stations our parents will step down from our train, leaving us on this journey alone. As time goes by other people will board your train and some will become your significant. These are our siblings, friends, our children and even our love of our lives. Many will step down and leave a permanent vacuum. Others will go so unnoticed that we won’t notice when they have vacated their seat. Your train ride will be full of joy, fantasy, expectations, hellos, goodbyes and farewells. Success consists out of having good relationships with all passengers onboard. It requires that we give the best of ourselves. The mystery to everyone is…we do not know at which station we ourselves will step down.
So, we must live in the best way. We must love, forgive and offer the best of who we are. It is important for us to do this because when the time comes for us to step down and leave our seat empty we should leave behind beautiful memories for those who will continue to travel on the train of life without us. I wish you a joyful journey for the coming years on the train of life. Reap success, give lots of love and be happy. But more importantly be thankful for your journey. Lastly, I thank you for being one of the passengers on my train. Love Dad”


Gerard Johannes Landman

Dad…I am because you were, and I thank you for teaching me everything there is to life. I dedicate this journey to my Father…Gerard Johannes Landman.
RIP Dad 4/4/1953 – 10/6/2018